{"id":2366,"date":"2021-04-01T17:30:03","date_gmt":"2021-04-01T17:30:03","guid":{"rendered":"https:\/\/www.lively.brussels\/?p=2366"},"modified":"2021-04-02T14:07:45","modified_gmt":"2021-04-02T14:07:45","slug":"lempreinte-materielle-des-europeens","status":"publish","type":"post","link":"https:\/\/www.lively.brussels\/index.php\/2021\/04\/01\/lempreinte-materielle-des-europeens\/","title":{"rendered":"L\u2019empreinte mat\u00e9rielle des Europ\u00e9ens"},"content":{"rendered":"\n<p>Cela fait maintenant plus d\u2019un an que l\u2019Europe, comme le reste du monde, fait face aux cons\u00e9quences humaines et \u00e9conomiques des vagues successives de propagation du COVID-19.<\/p>\n\n\n\n<p>Celles-ci ont engendr\u00e9 d\u2019importantes transformations dans les habitudes de consommation des Europ\u00e9en.ne.s&nbsp;: entre le <a href=\"http:\/\/www.oecd.org\/coronavirus\/policy-responses\/e-commerce-in-the-time-of-covid-19-3a2b78e8\/\">commerce en ligne en pleine expansion<\/a>, <a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/how-consumers-behavior-in-car-buying-and-mobility-changes-amid-covid-19\">l&rsquo;augmentation annonc\u00e9e des ventes de voitures<\/a> et l\u2019explosion de la consommation de caf\u00e9 et de produits de coloration capillaire, <strong>aucun secteur ne restera inchang\u00e9 dans le monde de l\u2019apr\u00e8s-pand\u00e9mie.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Une consommation europ\u00e9enne \u00e0 bout de souffle<\/strong><\/h2>\n\n\n\n<p><strong>Les ressources de notre plan\u00e8te ne sont pas infinies, et la consommation que nous en faisons aujourd&rsquo;hui (\u00e0 un rythme effr\u00e9n\u00e9 et selon une trajectoire essentiellement lin\u00e9aire) n&rsquo;est pas durable. <\/strong><br>Si tous les habitants de la plan\u00e8te consommaient comme les Europ\u00e9ens, nous aurions <strong>besoin d\u2019une quantit\u00e9 de ressources naturelles \u00e9quivalant \u00e0 celles de <a href=\"https:\/\/www.upi.com\/Science_News\/2012\/05\/15\/WWF-report-By-2050-we-will-need-3-planets\/85601337117734\/?ur3=1\">trois plan\u00e8tes<\/a> pour pouvoir maintenir notre mode de vie.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.flickr.com\/photos\/christopherdombres\/with\/23265152514\/\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"1024\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-725x1024.jpg\" alt=\"\" class=\"wp-image-2370\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-725x1024.jpg 725w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-212x300.jpg 212w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-610x862.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-640x905.jpg 640w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3-354x500.jpg 354w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-3.jpg 750w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/a><figcaption><a href=\"https:\/\/www.flickr.com\/photos\/christopherdombres\/with\/23265152514\/\" target=\"_blank\" rel=\"noreferrer noopener\">Une oeuvre proph\u00e9tique de Christophe Dombres<\/a> &#8211; <a href=\"https:\/\/www.flickr.com\/photos\/christopherdombres\/23265152514\" target=\"_blank\" rel=\"noreferrer noopener\">Domaine public<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Pour que notre mod\u00e8le de consommation reste dans les limites de la plan\u00e8te, chaque citoyen.ne europ\u00e9en.ne <a href=\"https:\/\/ieep.eu\/news\/reaching-sustainable-consumption-in-europe-by-2050\">devrait r\u00e9duire de 80%<\/a> la quantit\u00e9 de ressources naturelles qu&rsquo;il.elle utilise actuellement pour son alimentation, son logement, ses d\u00e9placements et ses loisirs.<\/p><\/blockquote>\n\n\n\n<p><strong>Cet objectif peut \u00eatre atteint en combinant efficacit\u00e9 et suffisance.<\/strong><\/p>\n\n\n\n<p>Efficacit\u00e9 pour r\u00e9duire l&#8217;empreinte mat\u00e9rielle de la consommation quotidienne, et suffisance (soit la r\u00e9duction g\u00e9n\u00e9rale de la consommation) pour les biens dont l&#8217;empreinte ne peut \u00eatre r\u00e9duite et qui se r\u00e9v\u00e8lent \u00eatre un luxe (transport a\u00e9rien, v\u00e9hicules utilitaires sportifs).<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Et aussi parce qu\u2019il faut \u00eatre juste<\/strong><\/h2>\n\n\n\n<p><strong>Au-del\u00e0 des pr\u00e9occupations environnementales, il s\u2019agit l\u00e0 d\u2019une priorit\u00e9 sociale et d\u2019\u00e9quit\u00e9.<\/strong><\/p>\n\n\n\n<p><strong>Aujourd&rsquo;hui, le 1% le plus riche de la population mondiale <a href=\"https:\/\/www.oxfam.org\/en\/press-releases\/carbon-emissions-richest-1-percent-more-double-emissions-poorest-half-humanity#:~:text='Confronting%20Carbon%20Inequality'%20estimates%20that,annual%20emissions%20by%20a%20third.\" target=\"_blank\" rel=\"noreferrer noopener\">est responsable<\/a> de plus du double de la pollution carbone des 3,1 milliards de personnes les plus pauvres. <\/strong><br>Ces <a href=\"https:\/\/ieep.eu\/publications\/green-deal-for-all-sustainability-and-equity-between-people-regions-countries-and-generations\" target=\"_blank\" rel=\"noreferrer noopener\">profondes in\u00e9galit\u00e9s<\/a> s&rsquo;observent \u00e0 la fois entre les pays et au sein de ceux-ci. En Europe, le niveau de pauvret\u00e9 mat\u00e9rielle <a href=\"https:\/\/ec.europa.eu\/social\/home.jsp?langId=en\" target=\"_blank\" rel=\"noreferrer noopener\">varie<\/a> de 3 % pour la population su\u00e9doise \u00e0 47 % pour la population bulgare.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ieep.eu\/publications\/green-deal-for-all-sustainability-and-equity-between-people-regions-countries-and-generations\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-4.jpg\" alt=\"\" class=\"wp-image-2377\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-4.jpg 750w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-4-300x200.jpg 300w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-4-610x407.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-4-640x427.jpg 640w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Compte tenu de la raret\u00e9 des mat\u00e9riaux n\u00e9cessaires pour soutenir notre mode de vie actuelle,&nbsp;les prix vont augmenter sur le long terme. <\/strong><br>Il serait injuste et inefficace de faire peser sur les seuls consommateurs la charge de changer leurs habitudes de consommation sachant qu\u2019une hausse des prix pour les biens essentiels affecte de mani\u00e8re disproportionn\u00e9e les m\u00e9nages les plus pauvres.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Avec des choix politiques m\u00fbrement r\u00e9fl\u00e9chis, l\u2019innovation permettrait des gains en efficacit\u00e9 et les industries porteraient la charge cr\u00e9\u00e9e par l\u2019empreinte de leurs produits, tout comme les autorit\u00e9s publiques (par exemple via les march\u00e9s publics verts).<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-sm-color-primary-background-color has-background\"><em><strong><span style=\"background-color:#ffffff\" class=\"tadv-background-color\">C\u2019est quoi la diff\u00e9rence entre l\u2019empreinte mat\u00e9rielle et l\u2019empreinte carbone&nbsp;?<\/span><\/strong><\/em><br><em>Tandis que <strong>l\u2019empreinte mat\u00e9rielle est un indicateur bas\u00e9 sur la consommation<\/strong>, l\u2019empreinte carbone mesure la quantit\u00e9 de dioxyde de carbone lib\u00e9r\u00e9e dans l\u2019atmosph\u00e8re comme cons\u00e9quence des activit\u00e9s d\u2019un individu, d\u2019une organisation ou d\u2019une communaut\u00e9 donn\u00e9e.<\/em><br><em>Si l\u2019on calcule l\u2019empreinte carbone d\u2019un t\u00e9l\u00e9phone par exemple, on trouverait le carbone qui a \u00e9t\u00e9 utilis\u00e9 pour le transport, la production et l\u2019utilisation du produit. <\/em><br><em>Cela ne r\u00e9v\u00e8lerait cependant pas d\u2019informations quant \u00e0 la durabilit\u00e9 des produits qui ont \u00e9t\u00e9 utilis\u00e9s. <\/em><br><em><strong>L\u2019empreinte mat\u00e9rielle mesure l\u2019utilisation des ressources sur la totalit\u00e9 du cycle de vie des produits, services et activit\u00e9s<\/strong>, comme par exemple la consommation de nourriture ou les habitudes de transports.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-sm-color-primary-background-color has-background\"><strong><em><span style=\"background-color:#ffffff\" class=\"tadv-background-color\">Comment l\u2019empreinte mat\u00e9rielle est-elle calcul\u00e9e&nbsp;?<\/span><\/em><\/strong><br><em><strong>L\u2019empreinte mat\u00e9rielle est calcul\u00e9e sur la base de l\u2019apport mat\u00e9riel qui a lieu durant le cycle de vie de tous les biens et services utilis\u00e9s par les m\u00e9nages.<\/strong><\/em><br><em>L\u2019empreinte mat\u00e9rielle de nos modes de vie d\u00e9pend <strong>de deux facteurs&nbsp;: <\/strong>\u00e0 quel point nous consommons et l\u2019intensit\u00e9 mat\u00e9rielle de ce que nous consommons.<\/em><br><em><strong>Le premier facteur repr\u00e9sente la quantit\u00e9 d\u2019un produit ou d\u2019un service consomm\u00e9 dans son unit\u00e9 de mesure,<\/strong> comme le nombre de kilom\u00e8tres parcourus, ou les kilos de nourriture consomm\u00e9s.<\/em><br><em><strong>Le second facteur repr\u00e9sente la quantit\u00e9 totale de ressources renouvelables (biotiques), de ressources non-renouvelables (abiotiques), et d\u2019\u00e9rosion venant de l\u2019agriculture et du secteur forestier, associ\u00e9s au cycle de vie du produit ou du service pris en consid\u00e9ration.<\/strong><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Et l\u2019Europe dans tout \u00e7a&nbsp;?<\/strong><\/h2>\n\n\n\n<p>Selon l&rsquo;Agence Europ\u00e9enne pour l&rsquo;Environnement (AEE),<strong> l&rsquo;Europe a fait quelques progr\u00e8s en mati\u00e8re d&rsquo;efficacit\u00e9 d\u2019utilisation des ressources naturelles et d&rsquo;\u00e9conomie circulaire.<\/strong><\/p>\n\n\n\n<p>Sur la p\u00e9riode 2003 \u00e0 2018, l&rsquo;\u00e9conomie de l&rsquo;UE a connu <strong>une croissance (en termes de PIB) de 23,4 %<\/strong>, tandis que <strong>la consommation int\u00e9rieure de mati\u00e8res (CIM), qui mesure la quantit\u00e9 totale de mati\u00e8res directement utilis\u00e9es par une \u00e9conomie, a baiss\u00e9 de 4,8 %.<\/strong><br>Les tendances observ\u00e9es doivent toutefois \u00eatre interpr\u00e9t\u00e9es avec prudence, car elles ne sont pas enti\u00e8rement dues au succ\u00e8s des politiques environnementales. La chute de la CIM depuis 2008 a \u00e9t\u00e9 fortement influenc\u00e9e par la crise financi\u00e8re.<\/p>\n\n\n\n<p>Il faut aussi noter qu\u2019entre les ann\u00e9es 2000 et 2017, les importations physiques en provenance de l&rsquo;ext\u00e9rieur de l&rsquo;UE ont augment\u00e9 d&rsquo;environ 20 %. <br>Etant donn\u00e9 que <a href=\"https:\/\/www.eea.europa.eu\/publications\/state-of-nature-in-the-eu-2020\" target=\"_blank\" rel=\"noreferrer noopener\">jusqu&rsquo;\u00e0 60 %<\/a> de l&#8217;empreinte mat\u00e9rielle de l&rsquo;Europe li\u00e9e \u00e0 la consommation est le r\u00e9sultat des activit\u00e9s men\u00e9es en dehors des fronti\u00e8res de l&rsquo;UE (AEE 2020), une \u2018fuite des mati\u00e8res\u2019 peut \u00eatre d\u00e9duite, telle que les \u2018<a href=\"https:\/\/ec.europa.eu\/clima\/policies\/ets\/allowances\/leakage_fr\" target=\"_blank\" rel=\"noreferrer noopener\">fuites de carbone<\/a>\u2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.eea.europa.eu\/publications\/state-of-nature-in-the-eu-2020\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/State-Nature-UE.jpg\" alt=\"\" class=\"wp-image-2384\" width=\"404\" height=\"562\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/State-Nature-UE.jpg 538w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/State-Nature-UE-215x300.jpg 215w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/State-Nature-UE-359x500.jpg 359w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/a><figcaption><a href=\"https:\/\/www.eea.europa.eu\/publications\/state-of-nature-in-the-eu-2020\" target=\"_blank\" rel=\"noreferrer noopener\">State of nature in the EU &#8211; 2013-2018<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"has-sm-dark-primary-color has-text-color wp-block-heading\">L&rsquo;Union Europ\u00e9enne a adopt\u00e9 des mesures ambitieuses pour lutter contre la consommation non-durable, notamment Avec le nouveau plan d&rsquo;action sur l&rsquo;\u00e9conomie circulaire publi\u00e9 en d\u00e9but d&rsquo;ann\u00e9e 2020 <a href=\"https:\/\/ieep.eu\/publications\/an-analysis-of-the-new-eu-circular-economy-action-plan\" target=\"_blank\" rel=\"noreferrer noopener\">(ici)<\/a>.<\/h2>\n\n\n\n<p>Bien que ce rapport fasse le lien entre la consommation moyenne europ\u00e9enne et les limites plan\u00e9taires, il a manqu\u00e9 de mettre en \u00e9vidence le besoin d\u2019\u00e9quit\u00e9 en ce qui concerne l\u2019acc\u00e8s aux ressources naturelles, ainsi que le besoin d\u2019objectifs de r\u00e9duction d\u2019utilisation et d\u2019extraction de mati\u00e8res premi\u00e8res.<\/p>\n\n\n\n<p><strong>Le <a href=\"https:\/\/www.europarl.europa.eu\/doceo\/document\/TA-9-2021-0040_FR.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport<\/a> du Parlement Europ\u00e9en sur le nouveau plan d\u2019action sur l\u2019\u00e9conomie circulaire, adopt\u00e9 en f\u00e9vrier de cette ann\u00e9e 2021, a, quant \u00e0 lui, cherch\u00e9 \u00e0 r\u00e9pondre \u00e0 ces manquements.<\/strong> <br>Il a notamment inclus des propositions sur <strong>le renforcement du label \u00e9cologique de l&rsquo;UE en tant que r\u00e9f\u00e9rence en mati\u00e8re de durabilit\u00e9 environnementale<\/strong>, et <strong>l\u2019introduction d\u2019objectifs europ\u00e9ens contraignants pour 2030, fond\u00e9s sur la science, <\/strong>en ce qui concerne l\u2019utilisation des mati\u00e8res et l\u2019empreinte de consommation, couvrant l\u2019ensemble du cycle de vie d\u2019un produit pour chaque cat\u00e9gorie de produit mis sur le march\u00e9 de l\u2019Union.<\/p>\n\n\n\n<p>Les politiques publiques telles que celles \u00e9nonc\u00e9es dans le \u00ab&nbsp;Green Deal europ\u00e9en&nbsp;\u00bb doivent n\u00e9anmoins permettre aux consommateurs d&rsquo;acc\u00e9der \u00e0 des modes de vie alternatifs. <br><strong>Promouvoir de cette fa\u00e7on une <a href=\"http:\/\/minisites.ieep.eu\/assets\/2463\/Household_V4.jpg?1569828505\" target=\"_blank\" rel=\"noreferrer noopener\">alimentation, une mobilit\u00e9, un logement et un mode de vie \u00e0 faibles \u00e9missions de carbone<\/a> permettrait de s&rsquo;attaquer \u00e0 la fois au volume de la consommation et \u00e0 sa composition.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/minisites.ieep.eu\/assets\/2463\/Household_V4.jpg?1569828505\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"1024\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-721x1024.jpg\" alt=\"\" class=\"wp-image-2387\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-721x1024.jpg 721w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-211x300.jpg 211w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-768x1091.jpg 768w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-1081x1536.jpg 1081w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-610x867.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-640x909.jpg 640w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-1024x1455.jpg 1024w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4-352x500.jpg 352w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/Household_V4.jpg 1267w\" sizes=\"auto, (max-width: 721px) 100vw, 721px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aux arbres, Citoyens&nbsp;<\/strong>!<\/h2>\n\n\n\n<p><strong>M\u00eame s\u2019il devient essentiel de r\u00e9duire globalement notre consommation, il y a bien plus \u00e0 faire pour encourager et donner les moyens aux individus de consacrer plus de temps et d&rsquo;argent \u00e0 des activit\u00e9s qui n&rsquo;impliquent pas une consommation mat\u00e9rielle.<\/strong><\/p>\n\n\n\n<p>Une <a href=\"https:\/\/globescan.com\/people-want-healthy-sustainable-living-choices-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9tude r\u00e9cente de GlobeScan<\/a> montre qu&rsquo;une proportion importante des citoyen.ne.s de l&rsquo;UE souhaite passer plus de temps avec leur famille et leurs amis (78 %) ou dans la nature (74 %). <br><strong>Bien que les Europ\u00e9ens soient pr\u00eats \u00e0 adopter des habitudes de consommation plus durables, trop de leviers persistent \u00e0 pousser \u00e0 la consommation.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/pixnio.com\/fr\/media\/pensionne-porcinet-vieil-homme-oeuvre-graffiti\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-5.jpg\" alt=\"\" class=\"wp-image-2391\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-5.jpg 750w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-5-300x200.jpg 300w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-5-610x407.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-5-640x427.jpg 640w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption><a href=\"https:\/\/pixnio.com\/fr\/media\/pensionne-porcinet-vieil-homme-oeuvre-graffiti\" target=\"_blank\" rel=\"noreferrer noopener\">Source : Bikanski<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En finir avec les publicit\u00e9s criminelles<\/strong><\/h2>\n\n\n\n<p><strong>Le New Weather Institute <a href=\"https:\/\/www.badverts.org\/take-action\" target=\"_blank\" rel=\"noreferrer noopener\">a demand\u00e9 l&rsquo;interdiction de la publicit\u00e9<\/a> pour les v\u00e9hicules utilitaires sportifs en raison du risque que repr\u00e9sente l&rsquo;augmentation des ventes de 4&#215;4 pour la r\u00e9alisation des objectifs climatiques du Royaume-Uni.<\/strong><\/p>\n\n\n\n<p>Alors qu&rsquo;un d\u00e9bat intense sur la r\u00e9glementation de la publicit\u00e9 est en cours en France, <strong>quatre chambres de commerce nationales, repr\u00e9sentant des milliers d&rsquo;entreprises de tous les secteurs, ont <a href=\"http:\/\/www.assemblee-nationale.fr\/dyn\/15\/textes\/l15b3289_proposition-loi#tocUniqueId0\" target=\"_blank\" rel=\"noreferrer noopener\">demand\u00e9 l&rsquo;interdiction<\/a> du coup m\u00e9diatique Black Friday<\/strong>, incitant \u00e0 la surconsommation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.badverts.org\/take-action\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-2.jpg\" alt=\"\" class=\"wp-image-2392\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-2.jpg 750w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-2-300x200.jpg 300w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-2-610x407.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/36-Empreinte-materielle-2-640x427.jpg 640w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption><a href=\"https:\/\/www.badverts.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stop adverts fuelling the climate emergency<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>On veut des objectifs et des contraintes<\/strong><\/h2>\n\n\n\n<p><strong>Compte tenu des limites de la plan\u00e8te et de notre \u00ab&nbsp;budget mat\u00e9riel&nbsp;\u00bb, il est ind\u00e9niable qu\u2019il nous faut des objectifs absolus de r\u00e9duction des mat\u00e9riaux ou un syst\u00e8me de mesure \u00e9quivalent.<\/strong><\/p>\n\n\n\n<p>Suite au signal envoy\u00e9 par le Parlement Europ\u00e9en, et comme avec le <a href=\"https:\/\/ieep.eu\/news\/more-than-half-of-all-co2-emissions-since-1751-emitted-in-the-last-30-years\">budget carbone<\/a>, <strong>il est n\u00e9cessaire d\u2019engager le d\u00e9bat de notre \u00ab&nbsp;budget mat\u00e9riel&nbsp;\u00bb sur base de justice sociale et environnementale. <\/strong><br>Il revient notamment aux d\u00e9cideurs politiques et au secteur priv\u00e9 de faire en sorte que le choix le plus durable soit le plus facile d\u2019acc\u00e8s pour les citoyens. <strong>La consommation durable doit soutenir la justice sociale et \u00eatre aussi pratique que possible.<\/strong><\/p>\n\n\n\n<p><strong>L\u2019objectif est et restera de bien vivre dans les limites plan\u00e9taires.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ieep.eu\/news\/more-than-half-of-all-co2-emissions-since-1751-emitted-in-the-last-30-years\" target=\"_blank\" rel=\"noopener\" class=\"img-link\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-1024x530.jpg\" alt=\"\" class=\"wp-image-2393\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-1024x530.jpg 1024w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-300x155.jpg 300w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-768x397.jpg 768w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-610x316.jpg 610w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-640x331.jpg 640w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1-966x500.jpg 966w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2021\/04\/original-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><a href=\"https:\/\/ieep.eu\/news\/more-than-half-of-all-co2-emissions-since-1751-emitted-in-the-last-30-years\" target=\"_blank\" rel=\"noreferrer noopener\">Plus de la moiti\u00e9 des \u00e9missions carbone produites depuis 1751 l&rsquo;ont \u00e9t\u00e9 ces 30 derni\u00e8res ann\u00e9es. <\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2020\/09\/by-nc-sa.eu_.png\" alt=\"\" class=\"wp-image-879\" width=\"202\" height=\"71\" srcset=\"https:\/\/www.lively.brussels\/wp-content\/uploads\/2020\/09\/by-nc-sa.eu_.png 403w, https:\/\/www.lively.brussels\/wp-content\/uploads\/2020\/09\/by-nc-sa.eu_-300x105.png 300w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><a href=\"https:\/\/www.lively.brussels\/index.php\/2020\/09\/30\/creative-come-on\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cet article est sous Licence Creative Commons.<\/a><br>Vous \u00eates libre de le r\u00e9utiliser (en mentionnant l\u2019auteur \u2013 BY) mais pas pour un usage commercial (NC) et pour le partager dans les m\u00eames conditions (SA).<br><a href=\"https:\/\/creativecommons.org\/licenses\/?lang=fr\" target=\"_blank\" rel=\"noreferrer noopener\">All about Creative Commons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7a p\u00e8se !<\/p>\n","protected":false},"author":10,"featured_media":2367,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[223],"tags":[224,225,190],"class_list":["post-2366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","tag-empreinte-materielle","tag-surconsommation","tag-union-europeenne","entry-card--landscape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019empreinte mat\u00e9rielle des Europ\u00e9ens &#060; LIVELY - Le WebMag de l&#039;\u00e9conomie circulaire<\/title>\n<meta name=\"description\" content=\"Le Webmagazine de l&#039;\u00e9conomie circulaire \u00e0 Bruxelles, de la transition \u00e9conomique et de la durabilit\u00e9.\" \/>\n<meta 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